Rosanna Crawford, Author at True Cost Accounting Accelerator

Killing the Zombie Argument: A Different Food System is Possible

TCABy Rosanna Crawford March 21, 2025

The body of TCA case studies grows each year. These studies have demonstrated food systems’ hidden costs to people and nature, and illuminated a series of staggering numbers of the ‘true cost’ of food systems: $12 trillion per year according to FAO’s latest State of Food and Agriculture report.

Measuring What Matters – How True Cost Accounting Can Convey the Full Value of Farmers Markets

TCABy Rosanna Crawford September 25, 2024

This article is adapted from remarks delivered by TCA Accelerator Director Jenn Yates at the World Farmers Market Coalition (WFMC) General Assembly on True Cost Accounting as a tool to more effectively convey the full value of farmers markets, revealing their multiple benefits for community, health, and nature.